Mastercard used advanced technology for a good purpose of connecting people. They partnered up with the Citylight displays to turn it into an interactive platform and placed it into five major shopping malls around Slovenia. Passers-by could make a contactless donation by using their Mastercard or Maestro card and touch the heart of those who need it most. This is how Mastercard or Maestro can touch those in need without a single touch. By using these innovative existing communication tools, they illustrated the functionality of contactless payments and all the funds were donated to the Botrstvo sponsorship project for the most vulnerable individuals in society.
OUTSTANDING 2017 first prize in category innovate
WEBSI 2018 first place for the best user experience and digital tool use
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