In 2017, Ford decided to demonstrate their strength on the Slovenian car scene by revving the motors of their communication and refreshing the brand’s image. Car lovers were addressed through a special activation in the week leading up to the 24th Motor Show, Slovenia’s largest car event, awakened and taken on an unforgettable ride through Slovenian cities. Accompanied by celebrities like Slovenian freestyle skier Filip Flisar, the seven-day caravan of untameable Ford Mustangs provided a real road spectacle with attractive driving abilities, stuntman tricks and famous guests. The content marketing campaign was digital and supported on social media.
Prijavite se na naše e-novice