Gorenjska banka

Small and big gifts

In December, Gorenjska banka d.d. launched an update of services related to the Mastercard Gorenjska banka. Among all the bank’s clients we built a hip and notable ‘buzz’ around the new card and established a predilection for updated services related to it.

We designed a two-level campaign: entry-level, which built a visibility through the ATL advertising (OOH, radio ad) and second level, which engaged individuals to use the bank card for big and small purchases with the most effective digital tactic – online prize-winning game, and so further expand the visibility of the client. In a few weeks, we addressed 1/3 of the Slovenian digital universe. Approximately 20% of the bank’s customers participated in the prize-winning game.


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