Contactless payments with Mastercard open up a “world of limitless opportunities”. We took this statement literally and proved it with a stunt that tests the limits of “payments anywhere and everywhere”. We collaborated with acrobatic basketball team Dunking Devils, which is known for their daredevil adrenaline stunts, to perform the craziest contactless payment. They leaped 25 metres deep off the Solkan Bridge and executed a payment with a contactless Mastercard card. The viral video exploded on social networks, reached the relevant target groups, including potential younger card holders.
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