Innovative ideas can connect even the most diametrically opposed worlds. Mastercard and NLB succeeded in this by integrating mobile technology with contactless payments into the NLB Pay mobile wallet. To support this new means of payment on the Slovenian market, we designed a year-long communication activation that connected contrasting musical genres. NLBlender is a project that mixed and combined the talents of two very different artists, singer Helena Blagne and rock band Elvis Jackson, to challenge the established musical connections. It gave one lucky winner a priceless Mastercard experience to attend the prestigious BRIT Awards in London, shook up the music world with a unique concert in Kino Šiška and finally, introduced a fresh single by the collaborators called The Reason is Music.
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