SOF, a cashless festival

The Slovenian advertising festival became a completely cashless event in its 28th edition. As the official festival card Mastercard enabled card payments on every turn, and also amazed with special benefits and priceless experiences. The festival visitors were able to explore Portorož and Piran with advanced electrical bikes, print their ideas on cloth bags, and enjoy the official drink at a friendlier price and also discover special deals at local retailers. Cashless festival benefits were introduced on the official website, in-app and on-site, while Mastercard brand was innovatively integrated in the festival venue.