Invigorate your everyday routine with a cup of real coffee from an experienced barista or a fresh sandwich after an original recipe. The moments that liven up your everyday life are always home at VIVA Cafe at OMV service stations. In our integrated advertising campaign, we presented VIVA Cafe as an ideal place for anyone who needs a quick energy boost, but does not want to give up good taste, quality or freshness. The stop at VIVA Cafe is presented as a moment of joy – a unique “moment that invigorates everyday life”. In the scope of the campaign we illustrated excellent VIVA products through a series of outdoor and digital ads about invigorating moments you experience with coffee, sandwich or baked goods.