Smiling can trick the body into helping you elevate your mood because the physical act of smiling actually activates neural messaging in your brain. By making the most serious icons of art and popular culture smile, we wanted to provoke that same reaction from our social media followers. The #SpreadTheSmile activation was created to lighten the mood of people during times of quarantine and self-isolation, and encourage them to share the same positive message among their own friends.
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