Motorcycle paramedics are saviours on two wheels in critical moments, however, their lives are no less important here. Zavarovalnica Triglav Insurance offers quality life insurance for motorcycle paramedics, so we supported them by designing the Motorists for Motorists campaign. In it, we worked with motorcycle paramedics to illustrate how nice it is to be the motor to a good team. And a good team needs good insurance. As the campaign continued, we put ourselves in the leather shoes of these lonely riders and stressed in the TV spots that they can get an even greater sense of peace on the road if they have the proper insurance for their motorcycle.
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